How to Get a Nike Contract

Some of the greatest athletes of all-time have signed contracts with Nike and have endorsed its products. Landing a contract with Nike is one of the greatest rewards for any athlete. Not only will you reap the contractual benefits, but you will also be more recognized by sports fans and consumers worldwide.

Step 1

Excel at a sport. The best way to get noticed by Nike is by being a superb athlete. You do not necessarily have to be the best basketball or football player to land a contract with Nike. Rather, swimmers, runners and any other athlete who represents a sport well can earn a contract. Be an upstanding citizen and a good teammate. Nike does not want to be endorsed by a polarizing figure who may stir up controversy among its consumers.

Step 2

Negotiate. Discuss with Nike what kind of relationship you will have, the expectations of both parties involved and come up with contractual terms. In negotiating a contact, discuss with Nike the terms of the contract, including contract length, amount and terms of production, whether compensation is based on incentives or a set amount, any exemption from liability for damages, appearances, which products you will endorse and reasons for termination.

Step 3

Research. Decide whether the contract is satisfactory to both parties. Contact your sports agent or someone with legal expertise to discuss its terms. Make sure the terms are fair to both parties. Renegotiate your contract with Nike if you feel it should include stricter agreement and terms. Never settle on any contractual terms with which you may have doubts.

Step 4

Sign your contract with Nike. Enjoy the benefits outlined in the contractual terms.


  • If you are unable to land a contract with Nike, consider signing with a less-established brand.

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